November 11, 2020
TYPHOON ULYSSES ravages the Philippines
Equivalent to a Category 2 hurricane, more than 180,000 people were evacuated as the typhoon battered the country. Luzon was heavily affected and we continue on our mission to be of service to our fellowmen where we are needed most. 
" The greatness of a nation and its moral progress can be judged by the way its animals are treated." Mahatma Gandhi 
     K Everyday's Creative Director Korina Sanchez knows that birthdays are meant to be at this phase in our lives when COVID-19 has displaced a lot of families in the Philippines, what better way to brighten our brothers and sisters' everyday lives than by being able to bring a smile to their faces? No matter how big or small, to be able to give back is our mission.  



At this time of COVID-19, little things mean a lot. We do not forget our kababayans...and YOU, our dear K Beauties are part of this giving because of your support of K Everyday.  

" Sweet reunion. Akala ko magtatagal pa masyado bago ako makabalik sa pamimigay ng tsinelas. Ahahahaha, yessss! Am back! Here in impoverished TUP Compound in Taguig we gave away our brand new slippers to 150 kids and, shempre, pabertdey sa mga pamilya dito. Groceries, care kits with Stay Safe Face Shields and my K Magic Happy Hair Shampoo and Conditioner with Facial Wash pa for the nanays.😝 Merienda is palabok and barbecue plus cupcakes for everyone from Fernando’s. Always so supportive! So happy to again make people happy. This is now our New Normal in our regular nationwide Tsinelas Campaign. House to house na kame!🤗😍💋 Giving back on your birthday in the #BestLife" - Korina 💚


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korina sanchez

korina sanchez


korina sanchez

April 22, 2020, the lockdown from COVID-19 displaced a lot of families when their wages were lost. Together with the group of Paeng de Leon, the K Everyday team was able to contribute to the city of Tonsuya, Malabon. 

      korina sanchez


On April 20, 2020, 15,000 families were rendered homeless after a fire razed in Tondo, Manila during the lockdown from COVID-19..  Korina Sanchez and the K Everyday team provided the basic necessities for these displaced families until they were settled. 

       korina sanchez


 A video tribute for Ms. Korina Sanchez by the people of Boracay for saving these dogs.  In cooperation with Ms. Korina Sanchez, AARRC rescued 50 dogs from abysmal circumstances on Boracay island, a famous tourist destination. These poor things were literally rescued from Death's doorstep!

korina sanchez


 Korina Sanchez



korina sanchez

Children occupy a huge part of Korina's heart and she always looks for ways to provide for their basic needs. 
These children were given prosthetic legs and could not contain their excitement to be able to play again. 


 These brand new slippers are the simplest things but bring a lot of joy to those who cannot afford it. 


Being the most awarded Broadcast Journalist in the country, one advocacy close to her heart is inspiring the future of the nation through speaking engagements in colleges. 





 She is so serious with her fundraising that she travels all over the world to look for generous sponsors who support her causes to the benefit of the needy in the Philippines.